New

First photos never looked so precious. The Prima Pink Luxe Bow Headband is made from buttery soft Lunaluxe® Bamboo that's so gentle on delicate new skin. It features real loops that never need tying and grows with your little one from newborn to age...

Every yawn and stretch becomes more precious in the Prima Pink Ribbed Infant Gown. Made from buttery soft Lunaluxe® Bamboo, this newborn gown features fold-over mittens to protect tiny cheeks and lap shoulders for easy dressing. The envelope sweep makes diaper changes effortless, while...

Precious milestone memories just got cuter. Our Prima Pink Infant Beanie is made from super soft Soluxe® Bamboo that's breathable, hypoallergenic, and gentle on delicate newborn skin. Featuring a fold-over brim, it adjusts to little heads of all sizes. Made to mix and match,...

Every wiggle becomes a photo-worthy moment with this baby bodysuit. The Prima Pink Henley Bodysuit is made from durable Soluxe® Bamboo jersey with a snug fit and soothing touch. This adorable newborn bodysuit features lap shoulders for easy dressing and fold-over mittens to protect...

Welcome baby in cozy comfort! Our Prima Pink Fold-Over Leggings are made from durable Soluxe® Bamboo jersey, complete with an adjustable fold-over waistband that's perfect for healing belly buttons. The fold-over foot cuffs keep tiny toes warm, while the tagless design protects even the...

Sweet dreams start here. Made from buttery soft Lunaluxe® Bamboo that's so gentle on sensitive skin, this Prima Pink Crib Sheet features a snug, secure fit on baby's mini crib. Totally seasonless to keep your littles cozy through every sleep phase, complete with a...